The different types of email marketing

To a lot of people, the term “email marketing” automatically conjures up images of a bland one dimensional sales email in your email box. In actual fact there are a number of types of HTML email and plain text email communications available today, some of which are not directly sales related but can certainly contribute to the bottom line in other ways.

• Quick Announcements - Sometimes called postcard HTML emails, these are simple brief announcements clients might want to make informing customers of a special offer, a popular new product or quick fire sale. These types of HTML emails are typically restricted to a single call-to-action and should be easy for the recipient to scan in a few seconds.
• HTML Email Newsletters - The primary purpose of an HTML email newsletter is to build upon the relationship a client has with their own customers. Of course, this might (and should) indirectly result in an increase in sales, but the focus should be on providing relevant, useful content that subscribers might be interested in. Often the content isn't directly related to a client's products either. For example, an online grocer might send a monthly newsletter featuring a few recipes, a story on the benefits of organic produce and a column on healthy lifestyle and fitness.
• Catalogue HTML Emails - A catalogue based HTML email is fairly self explanatory, being an electronic version of a print brochure listing particular products. The primary goal is to encourage customers to purchase the products displayed on the HTML email. Designers commonly incorrectly label catalogue HTML emails as HTML newsletters.
• HTML email Press Releases - HTML email press releases can be a great way to attract news coverage, as long as they adhere to the anti-spam regulations introduced in New Zealand during 2007. There are a number of services that can distribute press releases to the media but maintaining their own list of contacts can be a great way for a client to build a close relationship with the media directly.

The Ardent Email Marketing Management Solution

This is possibly one of most affordable email marketing solution offered in New Zealand's creative market. There are;

• NO - Sign Up Costs
• NO - Monthly Costs
• NO - Fixed Terms Contracts
• NO - Hidden Payments
• YES - This is a pay-as-you-go system
• YES - You only pay for the emails you send that particular month
• YES - Your only once-off costs are the template costs

The Ardent Email Marketing Management Solution offers a do-it-yourself Content Management System (CMS) for HTML email templates with a 99% guaranteed delivery rate. Now this system can be integrated with social media networks, such as Facebook. All you need to do is have a Facebook page and we'll link a subscriber form to our system.

Other benefits besides the intuitive CMS are benefits such as, automated subscriber management which includes adding email recipients manually or by importing a .CSV (comma separated file) file exported from your current email database, automated HTML email tracking and a clever reporting system which includes information on how many recipients received the email, how many times the HTML email bounced and the email addresses, how many recipients clicked on any of the links, if any at all, as well an automated unsubscribe functionality.

The best part about the Ardent Email Marketing Management Solution is that it's absolutely FREE to sign-up. Are you still not quite convinced yet, give our system a trial by logging into our demo account on the right hand side. Feel free to explore all of the features. Convinced? If you are contact us now, otherwise keep on reading.

Benefits & Proven Statistics of HTML email Marketing

Here are ten of the top reasons why you should order the Ardent Email Marketing Management Solution right NOW.

• Global reach: No matter where you are or whom you need to reach, targeted emails pave the way. Borders are no obstacles in email marketing.
• Lower cost: Costs incurred in designing, executing, testing, sending and receiving an email is up to 78% less for a run of 5000 over paper-based direct mail version. When you add e-mail to your marketing mix, you spend less time, money and resources than with traditional marketing vehicles like direct mail or print advertising.
• Interactive: You can cleverly initiate campaigns using graphics, videos, music, quiz, game or whatever that will be of interest to your prospect, to grab his attention and interest immediately.
• Highly personalized: Email enables you to personalize and greet every person you target. This helps in creating a special bond with the prospects.
• Round the clock marketing: With an email the audience can understand your offering even when you are out of office.
• Measurable results: Special tools are available that accurately measure click-through rate, conversion rate, how a person one arrived at your website, and more, to enable you to assess the success of different email campaigns.
• Targeted marketing: Since prepackaged and custom-built lists are available, you could reach only those who might require your services, solutions or products without bothering those who do not. You can select each one of your targets based on geography, age, income, spends, and many other parameters.
• Opt-in or unsubscribe options: Emails contain opt-in and opt-out options which help you to shortlist your prospects and reach only the ones genuinely interested in your offerings.
• Faster response: Time to receive responses through e-mail is one to three days, where you will get maximum responses on day one itself, while a direct mail campaign would take minimum 7 to 12 days to generate any responses. Further, responding to a direct mail is more cumbersome, while a person can respond to an email immediately.
• Simplest: Executing an email campaign is simple and you can do it sitting at home without any extensive resources.

Online marketing is a high response and opportunistic medium for communicating with customers, and if executed right, has the power to bring huge benefits to your business. Go ahead, initiate an extremely targeted e-marketing and see your profits grow. Many of your competitors are doing it already.

You can measure if your HTML Email Campaign is WORKING

One of the frustrations with many email marketing activities is that it can be very hard to tell what is working and what’s not, how many of your customers have opened the email mailout, and how many of them have clicked of replied to it.

We have a tool which monitors the email campaign success and highlights where changes could be made to maximise efficiency.