// Branding and Logo Design

Your website IS more than a reflection of your business in today's world of online interaction. You have the chance to establish partnerships with users from every corner of the globe. This gives today's businesses the opportunity to expand the boundaries of their marketplace and turn virtual contact into hard currency.

Designing a website today means building a two-way bridge between your business and your customer. You need to ensure that this link is reliable and doesn’t have a single weakness in its foundation. One slight crack could bring the entire structure down. Translating this metaphor into web reality; poor site navigation, or confusing text could drive potential customers away.

> Our Online Brand Design Service

What does brand design mean? Marketing strategists in both New Zealand and world-wide use brand design to describe the visual design elements of a brand user-experience.

The brand design is about designing the customer's experience with the brand or identity. That means from start to finish, the customer gets an understanding of your company, products, and services that is value oriented. Each exposure to your brand, the customers continue to pick up on the brands benefits and features. This constitutes your brand's unique value.

  • Investigate - The client is central to everything, so the first thing we do is get to know them. We get under the skin of their business; get to know the key products and services, the team and their target market. We want to know what makes them different to their competitors, what their unique selling points are and what the corporate history is.
  • Intelligence - After gathering the background information we investigate the market. This is when we establish who the main competitors are and how best to use our client’s points of difference. This part of the process is closely linked to the initial interrogation phase and client input is very important in achieving the best result.
  • Create - Now we take all the detail that we have gathered and brainstorm the creative solution. We will present initial concepts to the client, again keeping them absolutely central to the process, explaining what each idea represents and how it could work for them. The team thrives on this interaction as much as it revels in the creation of dynamic visuals, seamless animation, clever interactivity and compelling prose.
  • Execute - Once the client has selected their chosen concept the team set to work on the final product. Working on an agreed timeline they will deliver the project on time and to the very highest standards. There is an open channel of communication maintained at all times to ensure the process can evolve if the client’s requirements change for any reason.
  • Evaluate - Once the final product is delivered and live we undertake a process of evaluation with the client to establish if we have met all of their requirements. This is undertaken throughout the rest of the process as well, at every stage, so this is the final check to measure their overall satisfaction. If certain measures of performance were set at the initial stage of the project we will monitor the results and stand accountable. Everything learned at this stage is logged for use and reference throughout our future relationship. Our brand design process is a 360 degree cycle designed to maximise efficiency and the depth of understanding we have for each of our clients' requirements.
    We develop corporate brand identity for the web, and we offer the following various packages;

> EXPRESS PACKAGE #1

This package is ideal for the entrepreneurs and start up businesses with limited budgets. May also suit established small to medium businesses who want a basic re-design of existing branding or a non-profit organisation needing a professional image at an affordable economy price.

We will provide the following;

  • 4 initial draft concepts
  • Up to 4 revisions of one concept
  • Final logo as master artwork file, in colour and mono via email

> MIDDLEWEIGHT PACKAGE #2

Ideally suited to many businesses, either starting out with a well developed marketing plan but also good for a company already operating but in need of a more effective, harder working identity. This level gives more scope for change and experimentation with the design, often helpful when there are more than one or two people making the decision.

We will provide the following;

  • 1x Page Brand Analysis
  • 6x Initial Draft Concepts
  • Up to 6 revisions of 1x Selected concept
  • Full set of artwork files for print and digital applications provided on a CD

> HEAVY-DUTY PACKAGE #3

A comprehensive and exhaustive design package that will benefit companies and organisations with very involved communication requirements and audiences. This level might be best for a product or service launch into a highly competitive market, international or multi-division branding or a major organisation with a complex decision making process.

  • Full Brand/ Logo Analysis
  • 8 Initial Draft Concepts
  • Unlimited revisions and the option of additional new concepts
  • PDF Booklet of Logo Styleguide & Restrictions
  • Full set of artwork files for print and digital applications provided on a CD.

We take pride in our website design & web development through which we form strong relationships.

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